I like to browse HuffingtonPost.com before classes and read the articles that stand out. Today as I was reading about Beyonce’s newest comments on feminism I thought about the impact music has on its listeners. Beyonce is able to communicate her personal beliefs from the powerful platform of music. The phrases she sings are catchy and often play on repeat. You can find her music playing almost anywhere.
From personal experience, I know the songs I listened to as a kid still get stuck in my head all the time. I continue to intake new music though. I like my yoga class more when there is meditation music playing. I get psyched walking into classes that has sweet tunes playing. Movies become infinitely more scary when creepy songs are playing. I even remember things better when there is a melody. Music is playing so often and I have a strong emotional tie to it, but what does music actually do?
This question led me down the rabbit hole of research on how cool music is for intellectual and emotional development. Daniel Abrams, author and postdoctoral researcher at Stanford University of Medicine, said, “Brain regions involved in movement, attention, planning and memory consistently showed activation when participants listened to music -- these are structures that don't have to do with auditory processing itself. This means that when we experience of (sic) music, a lot of other things are going on beyond merely processing sound.”
That gives music a lot of power. So how do we take advantage of this free and easily-accessible resource? On an individual level we can select music that we find empowering. Being aware of what you are listening to and the affects it has on mood is vital. On a larger scale, companies have been using music as a marketing strategy for decades. If you want to continue following me through the rabbit hole, this article talks more about our emotional ties to businesses because of melodies and has great video examples of music in marketing. (And here is the Apple video mentioned in the link that does not show up.)
So as you are studying for finals or planning summer fun, remember the affect music has on everything you do. Use it to your advantage.